Wie man ein SEO-Audit in 11 einfachen Schritten durchführt mit Checkliste

Check the Mobile Friendliness and Page Speed section to identify actionable suggestions for optimizing performance. If you’re interested in exploring Core Web Vitals of a single page, navigate to the Page Audit section and access the Technical Audit tab. Before you choose any of these solutions, I recommend checking each orphan page with Google Analytics to see if it gets traffic. Once the crawl is complete, you’ll see orphan pages marked with grey nodes in the site structure. You just need to go through these pages and clean up unnecessary links. Prolonging existing redirects to the new site can hinder Google’s ability to reach the intended page and waste the crawl budget.

We also like the audit checklist by Benjamin Estes over at BrainLabs, in particular, the pass/fail selector for each item. While our own audit is substantially different, we stole incorporated this feature into our own. As an SEO consultant, I was always on the lookout for a good SEO audit checklist. And importantly, one that I didn’t have to pay several hundred dollars for.

The 12 Best SEO Audit Tools

Almost all the tools mentioned here provide you useful recommendations on how to fix those issues for better rankings. We listed some of the best free and premium tools that you can use to perform site audits for website analysis. SEO audits help you identify what needs to be fixed on your website to improve your search engine rankings and organic visibility.

Or the whole website may be poorly indexed and considered spammy due to the huge number of duplicates. Essentially, orphan pages are lost pages, no longer connected to the internal linking structure of the website. To find all broken links on your website, scroll down to Broken links in the Links section of the Site Audit module. Check out the blue nodes for redirects and the red ones for broken links. And if you see any lonely grey nodes hanging around, those are your orphan pages. In the Site Audit module, explore the Indexing and crawlability section, namely Resources with 4xx status code, Resources with 5xx status code, and 404 page set up correctly.

With Google Analytics, you can understand your audience, monitor traffic sources, evaluate keyword performance, and identify top-performing content. – They spotlight issues affecting your website’s performance, boosting rankings. Heading into 2024, SEO is evolving fast, and businesses must stay ahead. On-page SEO audits are crucial for unlocking your site’s potential and boosting rankings. This issue can refer to both internal and external links and simply means that the URLs linked to are returning a 4XX return code. These links damage the user experience for visitors and can impair the credibility of your site.

So in my opinion, even the most basic of housekeeping issues should be addressed. Using the Crawl Stats report in Google Search Console can give you insight into how your site is being crawled and any issues that may have been flagged by the Googlebot. For larger sites with millions of pages or sites that are often updated, crawl budget can be an issue. In general, if you have a large number of pages that aren’t being crawled or updated as frequently as you want, you should think about looking to speed up crawling. Having a big crawl budget does not guarantee that you will rank at the top of the SERPs. But if all of your critical pages are not crawled due to crawl budget concerns, it is possible that those pages may not be indexed.

SEO Audit

SEOptimer is ideal for website owners, website designers and digital agencies who want to improve their own sites or theirs of their clients. If you’re auditing your website to prepare for a brand-new or upgraded SEO strategy, we can also help. As a full-service digital marketing agency, we offer not only SEO but also PPC services, web design services, and more.

Join 1000+ teams monitoring websites with Sitechecker

• Furthermore, in your crawl results it will show you how many links are pointing to each page and how many are pointing out to other pages (inlinks and outlinks).
• By uncovering and addressing weaknesses, a website audit provides actionable direction for streamlining your web initiatives and growing your bottom line.
• These two are important as they restrict access to certain areas of your website.
• An SEO audit looks at how well a website performs in search results to find areas that need work.
• It is vital to ensure that all on-page SEO elements are well-optimized for the right keywords for your enterprise.

Google updates its algorithms all the time, and a sudden traffic drop happens for many reasons. Regularly analyzing your website’s traffic helps you spot sudden drops that indicate underlying issues. Use Google Analytics and Google Search Console to identify pages SEO Anomaly that have lost rankings. Every link from a relevant, high-quality source counts towards your authority. These links prove to search engines that your content is valuable and meaningful. The next step is to see how people perceive and interact with your site.