On-page SEO: Definition, Strategies, and How To

Additionally, despite the shift with AI search getting more popular, traditional search still reigns supreme. You still need to optimize your on-page SEO to ensure you continue to perform well in traditional searches, while expanding your presence in alternative search platforms. Another on-page SEO factor to consider is the optimization for the featured snippet, also known as position 0. The featured snippet is a box that appears at the top of certain search SEO Anomaly queries and provides helpful information to searchers. It’s a requirement, especially if you want to rank for your keywords. One of the most common ones is a product markup, which provides details about an offering’s price and review ratings.

And what they are looking to learn/gain from the content they find (also known as the search intent). And in this checklist we’ll show you how to quickly find relevant keywords that your potential customers search for. Almost 60% of all website traffic comes from mobile devices, which is why Google considers mobile-friendliness one of its most important ranking factors. As such, this aspect of technical SEO involves ensuring that your site performs as it should on any device, screen size, or screen orientation.

Bonus #1: Find Question Keywords

If your category pages aren’t arranged logically, it’s more difficult for shoppers to find what they’re looking for, leading to increased user frustration and high exit rates. If you’re using an ecommerce builder like Shopify, you’ll be able to easily tweak these titles from your dashboard or website editor. This URL is effective because it features a keyword that shoppers might be looking for (“blue crop top”) and clearly describes what product is sold on the page. Let us help your business find the best tools and solutions to thrive and grow. How often should I post content is a common question most website owners ask.

Meta Tags SEO Guide: How To Use Meta Tags Effectively

• Another way to help optimize your images (and improve your page speed) is by choosing the right image format.
• If you feel stuck in the SEO labyrinth, you’re always welcome to get in touch with our team so we can guide you through all the issues.
• This differs from the physical distance between phrases, and focuses on how terms connect within sentences, paragraphs, and other HTML elements.

Beyond on-page SEO features, Screaming Frog has great customer support and regular software updates as it gives you access to the latest SEO trends and techniques. Regarding pricing, Screaming Frog offers a free version of the tool which is suitable for small websites where you get up to 500 URL crawls. If you have bigger needs, the paid license unlocks unlimited crawling, advanced features, and technical support. These are all factors that I cover in our SEO Content Audit and Checklist. Internal linking is where one page links to another page on the same domain. Finally, optimizing and auditing the images on your site is also beneficial in increasing your chances of them appearing in Google Image Search results.

Having a website that is supported by an up-to-date technological infrastructure is a good starting point for your on-page SEO strategies. On-page SEO or on-site SEO is optimizing web pages on your business website to improve search engine rankings. It focuses on making changes to client-facing website resources on the website and HTML source code like content, site accessibility, and page speed. On-site optimizations ensure search engines understand what your website is about and your offerings. Remember though – SEO pricing will vary based on your current situation and your competitors.

In a click, you can get your ranking underway by telling them to read and index your site. It’s believed that Google looks at user signals (dwell time, time on page, etc.) to influence rankings. So if your content is complicated and difficult to understand, your visitors will be heading straight for the back button.

For example, you can enhance your blog posts’ ranking by organically weaving the missed keywords into the existing content. Search engines use URLs to determine the relevancy of your page. If you want to help your page rank in more relevant search results, you’ll want to optimize your URLs.